Research and market intelligence for decisions that have to be defended.
I am a researcher and analyst with more than a decade in market research consultancy, financial services and global employment services. I design the study, build and clean the data, run the analysis and write up what it shows, including where it stops.
- Now
- Market intelligence and marketing insights, Atlas HXMGlobal employment services · since 2022
- Before
- BNP Paribas Cardif, IberiaMarket research and analysis · 2018–2022
- Análisis e Investigación, MadridResearch consultancy · 2012–2016
- Founded
- SynAppsiOnline psychological support · 2014–2017
- Degrees
- Psychology; Market Research and Marketing TechniquesTwo Spanish university degrees (Licenciatura)
- Works in
- Spanish and EnglishBased in Spain · open to relocation
Twenty years in one line: two degrees, consultancy, a company of my own, banking and insurance, global employment
Education, employment and own venture by year. The current role is in red. Hover, tap or use the arrow keys for detail.
1 Degree in Psychology · 2 Degree in Market Research and Marketing Techniques, Universitat de València · 3 LOXAM, Valencia · 4 Eurostars Hotels, London · 5 Análisis e Investigación (Clover), Madrid · 6 SynAppsi, founder · 7 BNP Paribas Cardif, Iberia · 8 Atlas HXM. Detail on the experience page.
Four pieces of work you can check
Most of what I have produced belongs to employers and clients. These analyses were made for this site with public data, or with simulated data where the method is the point, so that the reasoning, the figures and the code are all open to inspection.
- 01 · Labour markets
Europe’s hiring squeeze did not end. It moved south.
Sixteen years of unemployment and vacancy rates for 26 countries. The EU average in 2025 looks like 2019; thirteen countries tightened and thirteen eased.
Eurostat · connected scatterplots · small multiples - 02 · Labour mobility
One in six working-age Romanians lives elsewhere in Europe.
Who uses free movement, how the picture changed between 2010 and 2024, and whether citizens abroad are more likely to be in work than those at home.
Eurostat Labour Force Survey · ratios and their limits - 03 · Cost of employment
The price of an hour of work is converging.
The gap between the most and least expensive EU country has fallen from thirteen-fold to five-fold since 2008, and a legal reform explains the oddest numbers in the table.
Eurostat · log scales · convergence - 04 · Research methods
What a pooled model hides.
A choice-based conjoint study on simulated respondents, estimated twice. The average customer of the standard model does not exist, and the pricing answer changes.
Synthetic data · logit and latent-class models · simulator
How I work
The question comes before the data.
At BNP Paribas Cardif the commercial team needed to know what a prospective partner’s own customers wanted before the first meeting. The research programme was designed backwards from that conversation: who to survey, what to ask, and what a usable answer would look like on one page.
A large number is a description, not a result.
Classifying CRM contacts or coding lost deals says how much material was handled. It says nothing yet about what changed. I keep volumes, findings and outcomes in separate sentences, in reports and on this site.
I report what I could not confirm.
Asked to verify what a marketing campaign had produced, I rebuilt the timeline account by account and separated what the campaign originated from what it merely coincided with. The supported result was smaller than the dashboard’s, and that was the figure that went into the report.
Someone else should be able to redo it.
Codebooks, weights, denominators, exclusions and dates of extraction are written down as part of the work. Every chart in the analysis section links to its data, its source tables and the script that produced it.
Write to me
antonio.canto.empleo@gmail.com
I am interested in roles in research, statistics and data analysis, market and competitive intelligence, and customer or policy insight, in public institutions, international organisations and companies. I am based in Spain and open to relocation, and to remote, hybrid or on-site work.